Yahoo! and Microsoft to seal deal to rival Google
Posted in: Miscellaneous at 29/07/2009 21:29
Microsoft and Yahoo! have finally agreed an online search and advertising partnership in a bid to rival Google.
The revenue sharing deal is expected to be announced later today, more than a year after Yahoo! rejected a $47.5 million (£29 million) takeover bid from Microsoft and Yahoo!'s attempt to strike a search advertising deal with Google fell apart under regulatory scrutiny.
Microsoft and Yahoo 'close to alliance' [AP]
Microsoft appears to have finally locked up rival Yahoo in a long-awaited internet search partnership aimed at narrowing Google's commanding lead in the most lucrative piece of the online advertising market.
The details of the Microsoft-Yahoo alliance are expected to be announced Wednesday local time, according to The Wall Street Journal and a technology blog affiliated with the newspaper, All Things D, which both cited undisclosed people familiar with the discussions.
AP source: Microsoft, Yahoo near Web search deal
Microsoft Corp. appears to have finally persuaded Yahoo Inc. that together they would have a better chance of mounting a meaningful challenge to Google Inc.'s dominance of online advertising.
Details of a long-rumored Microsoft-Yahoo alliance were expected to be announced Wednesday, a person with knowledge of the talks told The Associated Press. This person spoke Tuesday night on condition on anonymity, confirming earlier reports, because the deal was not yet final.