A Case for Non-Ad Revenue on the Web
Posted in: Internet Use/New Technologies at 02/06/2009 19:20
There has been a lot of debate lately among Web entrepreneurs about online ads. As growth in online ad spending shrinks, ad-based start-ups are searching for new revenue streams and Twitter is explaining why it does not run ads.
Glenn Kelman, chief executive of Redfin, an online real estate brokerage, contends that Web start-ups that do not carry ads are forced to excel at certain things that are essential to Silicon Valley's promise, like developing software that solves users' problems and upending the way certain industries run.