Internet Mirrors Recession's Gloom
Posted in: Internet Use/New Technologies at 04/03/2009 03:18
Americans' search patterns reflect their narrowing financial straits, according to the marketing research firm comScore. The number of Internet searches incorporating the word "unemployment" more than tripled from December 2007 to December 2008. Bankruptcy appeared in more than twice as many searches, and "coupons" went from 7.6 million searches to 19.9 million.
"Coupons and discounts are a major 'tell' as far as consumer behavior," said Andrew Lipsman, an analyst at comScore. "Coupon sites grew 33 percent year over year for this January."