Ban junk food advertising on internet, say UK campaigners
Posted in: Child Protection&Online Safety at 16/03/2008 07:53
Food and drink companies should be banned from marketing unhealthy snacks and drinks to young children via new media such as social networking sites and text messaging, a coalition of international consumer groups and health bodies recommends today.
The group is urging governments to adopt a code that they say would curb the rising obesity rates among children. The code would restrict junk food marketing, including outlawing the use of cartoon characters, celebrity tie-ins, free gifts and competitions aimed at younger audiences.
The federation of consumer organisations - including the UK group Which? - wants its code to be adopted by governments as part of the World Health Organisation's broader strategy to tackle obesity and diet-related disease.