Web search groups to yield on privacy
Posted in: Legal, Privacy & Security at 07/07/2007 02:44
Yahoo and Microsoft are preparing to announce concessions in their privacy policies in the next few weeks, as pressure mounts in Europe over the length of time internet search companies should be allowed to hold personal data.
The Working Party has already been in discussions with Google over its policies for keeping data, and intends to widen scrutiny to the rest of the market.
The Article 29 group is concerned that data kept by search engine companies can be used to identify individuals and create profiles of their preferences.
Although Google dominates the search market, reaching about 70 per cent of the global internet audience, according to Nielsen Net-Ratings, Yahoo Search is used by 22.8 per cent of internet users and Microsoft's search engine by about 21 per cent.