Why Obama Likes Facebook: The real power of the president's Facebook app: providing a window on supporters' friends
Posted in: Internet Use/New Technologies at 20/07/2012 17:49
President Obama's campaign is expanding the power of the social media operation it built in 2008, using an app to extend its voter intelligence efforts to potentially millions of Facebook accounts of people who didn't directly get in touch.
The app, Obama 2012, gives the campaign access to the birth dates, locations, and likes -- that is, Web pages a user has indicated he or she likes or identifies with by hitting the Facebook "like" button -- of many of the Facebook friends of the 150,000 people who installed the app. That could feed the campaign valuable intelligence on a few million people: whether they are of voting age and live in swing states, what issues they care about, and who in their network might best influence them.