The web needs more women builders
Posted in: Miscellaneous at 16/07/2012 14:37
Digital Flash NYC, a marketing agency, recently published a handy infographic reinforcing what we already know: women are more active users of social networking sites than men, racking up 99m more visits than men every month. Buried among the stats revealing that 58% of Facebook users and 64% of Twitter users are female was one forcing us to give up lazy preconceptions of gamers as sweaty teenagers hunched over laptops in bedrooms, and older women as sad loners, shovelling in the oven chips while glumly watching the household budget disappear on bingo sites.
Not only are women of all ages moving in on gaming, but the report also found women over the age of 55 spend more time playing online games than males aged 15 to 24 and males 25 to 34 combined. We shouldn't be so surprised. Women over 45 were also there when Space Invaders first trundled into arcades in the 70s, when home computing became affordable with the ZX Spectrum in the 80s, and in the current day, when a raft of consoles and devices such as smartphones and tablets have made gaming easier and more sociable.