Microsoft and Google play chicken over Do Not Track
Posted in: Legal, Privacy & Security at 08/06/2012 14:14
Microsoft and Google are playing a high-stakes game of chicken over the controversial practice of advertisers following online users' footsteps across the Internet.
The battle is over how to implement "Do Not Track," a soon-to-be-released Web browser button that opts a user out of data collection on websites across all participating advertising networks.
http://money.cnn.com/2012/06/07/technology/do-not-track/index.htm
