Telcos told to differentiate on service, not on speed
Posted in: Miscellaneous at 26/05/2012 14:52
In Singapore 83 percent of buildings have fibre to the home, but only eight percent of customers have adopted it - why?
According to Frost and Sullivan vice president of ICT research Andrew Milroy the problem lies with they way the services are sold. He told an Amdocs Insights Forum in Sydney earlier this month that: "My view is that the marketing message isn't right."
Rather than focus on speeds, Retail Service Providers of next generation networks should differentiate on applications.
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