Google Shifts Tack on Android - Direct Sales, Expanded Partnerships Mark Bid to Increase Control Over Devices
Posted in: Mobile & Wireless at 16/05/2012 21:12
Google Inc. is shifting its strategy for its Android mobile operating system, in a bid to create a united front with smartphone and tablet makers to take on rivals like Apple Inc. and prevent wireless carriers from controlling the devices.
Google plans to give multiple mobile-device makers early access to new releases of Android and to sell those devices directly to consumers, said people familiar with the matter. That is a shift from Google's previous practice, when it joined with with only one hardware maker at a time to produce "lead devices," before releasing the software to other device makers. Those lead devices were then sold to consumers through wireless carriers or retailers.
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