UK advertising regulator forces Apple to withdraw claims new iPad has '4G capability'
Posted in: Mobile & Wireless at 03/05/2012 16:19
Apple has been forced by the Advertising Standards Authority to withdraw claims in the UK that its new iPad has "4G capability" to join high-speed mobile broadband services - because there will be no services compatible with the device here.
The UK joins Australia in banning the use of the "4G" label to advertise the new iPad, launched in January. The circuitry inside the device can connect to 4G services in the US, which is Apple's largest market, but because those operate on different frequencies from those used in the UK and Europe, the "4G" iPads presently on sale will never be able to connect to 4G networks here.
To read this report in The Guardian in full, see:
www.guardian.co.uk/technology/2012/may/02/asa-forces-apple-withdraw-claims-ipad-4g
