For Google, All Eyes on 'Costs Per Click'
Posted in: Miscellaneous at 10/04/2012 14:05
When Google Inc reports earnings on Thursday, many pundits might pick right up where they left off one quarter ago: With concerns about prices advertisers are paying to get attention in the Internet giant's dominant search engine.
Google, of Mountain View, Calif., issued a fourth-quarter report in January that largely fell flat on Wall Street, as profit came in well below expectations. During a subsequent conference call, executives were peppered with questions about an 8% decline in prices paid by advertisers during the period every time a user clicked on their ads.