How the Love Affair With Apple Might End
Posted in: Miscellaneous at 02/04/2012 18:00
If you stopped people on the street and asked them to name a successful design brand, many of them would say Apple. And why not? Apple's products have won shoals of design prizes. Devotees camp outside its stores in the hope of snapping up its new products. Sales have soared, as has its share price, and whenever Apple executives discuss the reasons for the company's success, its commitment to design is invariably among them. Yay!
Given Apple's status as the reigning champion of corporate design, it is not surprising that the design world has speculated frenziedly about the risk of the company losing its design luster since the death of its co-founder, Steven P. Jobs, in October. In the last few days alone, I have listened to one designer predicting confidently that the styling of Nokia's new smart phones would soon surpass Apple's, and read an editorial in Creative Review magazine, which cast Microsoft in the Nemesis role by claiming that it may "have edged ahead of Apple in the design stakes" with its new operating software.