Web privacy guidelines viewed as 'win' for Google
Posted in: Legal, Privacy & Security at 25/02/2012 16:11
Silicon Valley was alarmed. Across the country in Washington, federal lawmakers were proposing legislation that could have crippled the efforts of Web companies to collect consumer data that is crucial to selling advertisements online.
After a year of negotiations, the White House on Thursday unveiled privacy guidelines for these firms that urged them to install "do not track" technology on browsers but fell short of requiring it. Tech giants, in particular Google, breathed a sigh of relief. They would agree to curb some tracking activities, but it would largely be on their terms and wouldn't hobble their cash cow.