More web users aim to thwart prying eyes
Posted in: Legal, Privacy & Security at 06/01/2012 16:13
Lauren Shields didn't like the idea that her every move on the Internet might be tracked and reported to who-knows-whom, so she downloaded a free program to shut out the online trackers.
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Shields represents a fast-growing demographic: people who are taking steps to thwart the industry that anonymously tracks their movements in the virtual world. That industry has spawned a counter-industry of companies that create free anti-tracking software. Several of the companies behind the best-known programs -- Ghostery, Adblock Plus and Do Not Track Plus -- reported major jumps in usage in 2011.
Adblock Plus has more than 17 million daily users, 5 million of whom downloaded the software within the past year, said managing director Till Faida. The company is expecting greater gains this year as it introduces programs for Android phones.
http://www.ajc.com/news/more-web-users-aim-1288374.html
