More web users aim to thwart prying eyes
Posted in: Legal, Privacy & Security at 06/01/2012 16:13
Lauren Shields didn't like the idea that her every move on the Internet might be tracked and reported to who-knows-whom, so she downloaded a free program to shut out the online trackers.
Shields represents a fast-growing demographic: people who are taking steps to thwart the industry that anonymously tracks their movements in the virtual world. That industry has spawned a counter-industry of companies that create free anti-tracking software. Several of the companies behind the best-known programs -- Ghostery, Adblock Plus and Do Not Track Plus -- reported major jumps in usage in 2011.
Adblock Plus has more than 17 million daily users, 5 million of whom downloaded the software within the past year, said managing director Till Faida. The company is expecting greater gains this year as it introduces programs for Android phones.