More mobile apps downloaded, but users rely on just a few: Pew study

Posted in: Mobile & Wireless at 09/11/2011 20:38

A new study finds that more mobile users are downloading apps, but many seem to rely on just a few. Downloaders tend to be the young, the well-educated or the well-paid.

Half of adult US cellphone owners now have apps on their phones, compared to 43 per cent in May 2010, according to the latest survey by the Pew Research Center's Internet & American Life Project, which surveyed 2,260 adults in July and August. For all US adults, 42 per cent now have a cellphone with apps.

To read this Network World report in full, see:
www.networkworld.com/news/2011/110811-mobile-apps-252879.html
www.computerworld.com.au/article/406802/more_mobile_apps_downloaded_users_rely_just_few_pew_study/

Half of adult cell phone owners have apps on their phones

Overview

The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years - rising from 22% in September 2009 to 38% in August 2011 - according to a new survey by the Pew Research Center's Internet & American Life Project. The share of U.S. adults who purchased a phone already equipped with apps also increased five percentage points in the past year, from 38% in May 2010 to 43% in the current survey.

When both groups are accounted for -- those whose phones came equipped with apps and those who have downloaded their own -- fully half of U.S. adult cell phone owners (50%) now have apps on their phones. In May 2010, that figure stood at 43%. Looking at all U.S. adults, 42% now have cell phones with apps.

About the Survey

These results come from a nationally representative phone survey of 2,260 adults ages 18 and older conducted from July 25 to August 26, 2011. Telephone interviews were conducted in English and Spanish by landline (1,344) and cell phone (916, including 425 without a landline phone). The margin of error for the whole survey is +/-2.3 percentage points.
www.pewinternet.org/Reports/2011/Apps-update.aspx

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