Yahoo: One Site Fits All, Except for Advertisers
Posted in: Miscellaneous at 08/08/2011 14:01
Yahoo is the granddaddy of all-things-to-all-people Web sites. And the concept still shows surprising life: Yahoo has users, in spades. But it has failed dismally in translating popularity into strong revenue growth.
The problem has persisted despite many executive changes, revampings and rebranding campaigns that have tried to make Yahoo a destination as highly valued by its advertisers as its users.