UK prime minister-backed report to protect children from commercialisation
Posted in: Government & Policy at 04/06/2011 14:00
David Cameron is to back a plan to stop retailers selling inappropriate clothes for pre-teens and shield children from sexualised imagery across all media, including selling "lads magazines" in brown covers and making the watchdog Ofcom more answerable to the views of parents.
Retailers would be required to sign up to a new code preventing the sale of items for pre-teens with suggestive slogans, which the prime minister has repeatedly criticised.
Recommendations in the review, entitled Let children be children, include:
Making it easier for parents to block age restricted material on the internet.
Better child blocks on porn call
Parents need much more help in protecting children from online porn, a review commissioned by the prime minister is to say.
The Bailey Review says parents should be able to buy computers, devices or internet services with adult content already blocked, rather than having to impose controls themselves.
The review, into the sexualisation and commercialisation of childhood, also calls for age-ratings on music videos.
It also suggests more advert controls.