Ownership of TV Sets Falls in US
Posted in: Online TV/Music at 03/05/2011 21:31
For the first time in 20 years, the number of homes in the United States with television sets has dropped.
The Nielsen Company, which takes TV set ownership into account when it produces ratings, will tell television networks and advertisers on Tuesday that 96.7 percent of American households now own sets, down from 98.9 percent previously.
There are two reasons for the decline, according to Nielsen. One is poverty: some low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas.
The other is technological wizardry: young people who have grown up with laptops in their hands instead of remote controls are opting not to buy TV sets when they graduate from college or enter the work force, at least not at first. Instead, they are subsisting on a diet of television shows and movies from the Internet.
US TV ownership down for first time in 20 years [AFP]
The number of US homes owning television sets is falling for the first time in two decades, the Nielsen Co. said on Tuesday.
Nielsen estimated that 114.7 million US households, or 96.7 percent of US homes, will own television sets next year, down from the current 115.9 million, or 98.9 percent.
Nielsen said the last drop in TV ownership was in 1992.