Twitter Big on Smaller Advertisers
Posted in: Internet Use/New Technologies at 03/03/2011 22:24
Twitter Inc. is a hot property among investors, who are pumping up the company's valuation. But whether the start-up can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers.
Mr. Szetela, owner of online-ad agency Clix Marketing in Louisville, Ky., has had his clients pay for ads on Google Inc.'s Web-search engine and on social-networking site Facebook Inc. But in January, a Twitter representative approached him to try advertising on the service, which lets users broadcast messages with 140 characters or less called tweets.