Opinion: Magazines still have some ammunition left in them
Posted in: Internet Use/New Technologies at 20/02/2011 21:10
The magazine ABCs show some alarming declines - but also some startling rises. If print is dying, why are the likes of the Economist and Slimming World doing so well?
What has the Economist got in common with Good Housekeeping, Hello! and Slimming World? They're all selling comfortably more than they were a year ago. The Economist sold 210,204 in the UK alone (on the latest ABC six-monthly figures) and 1,473,939 worldwide - up 11% and 3.9% respectively.
Come to think of it, the January ABCs for quality national dailies respond well to the same treatment. In January 2010, across the British Isles and Ireland, the qualities sold 2,180,480 on an average day. January 2011 made that 2,184,766: a rise, not a fall.