Ring, Ring. Hi, It's Google
Posted in: Miscellaneous at 26/12/2010 18:54
Google Inc., which helped popularize the idea of automated ad sales on the Web, has been quietly turning to an old-fashioned tool -- phone calls -- to compete in the hot market for local business advertising.
The Internet-search giant this year has hired several hundred sales representatives to call U.S. businesses such as spas, restaurants and hotels to promote new advertising initiatives, people familiar with the matter said. The effort includes an office in Tempe, Ariz., with around 100 sales representatives, one of these people said.