Opinion: Even With All Its Profits, Microsoft Has a Popularity Problem
Posted in: Miscellaneous at 25/07/2010 17:25
Randall Stross is an author based in Silicon Valley and a professor of business at San Jose State University
Measured by profits, Microsoft trounces Apple and Google. In the most recent three months, Microsoft earned $4.52 billion, versus Apple's $3.25 billion and Google's $1.8 billion. But, dear investors, where is the love for this beaten-down company?
Frank X. Shaw, Microsoft's vice president for corporate communications, recently tried a new tack to win respect. In a blog post on June 25 titled "Microsoft by the Numbers," he compared Microsoft's record in various business categories with that of competitors.
Unfortunately, by trying to argue that Microsoft is doing well in all areas, including those dominated by Apple and Google, Mr. Shaw fails to show Microsoft at its best. Lost from view is what arguably is Microsoft's very best story -- its transformation into a powerhouse supplier of the specialized software that meets the complex needs of large corporations, what the trade calls selling to "the enterprise."