New paywall costs the Times 66% of its internet readership
Posted in: Internet Use/New Technologies at 18/07/2010 04:26
The Times newspaper's website has lost two-thirds of its audience following the implementation of a paywall, according to data published yesterday - a dramatic decline, but not as steep as many had forecast.
Readership figures for the site will be keenly scrutinised by the rest of the media industry, and particularly by rival newspapers, which are still struggling to work out a viable business model as readers migrate to online news and circulations decline.
http://www.guardian.co.uk/media/2010/jul/18/times-paywall-readership
Also see:
Paywall hits The Times online readership - report
The Times newspaper's website has lost two-thirds of its audience following the introduction of a paywall -- a steep decline, but not as bad as some in the media industry had forecast, the Observer newspaper said.
Citing data from Experian Hitwise, which monitors Internet traffic, the Observer said visits to The Times's website had fallen to 33 percent of the levels seen before readers were asked to register and pay for access.
http://uk.reuters.com/article/idUKTRE66H15W20100718