New York Times to charge readers for online content
Posted in: Internet Use/New Technologies at 21/01/2010 22:09
America's most popular newspaper website today announced that the era of free online journalism is drawing to a close. The New York Times, the so-called grey lady of US media, has become the biggest publisher yet to set out plans for a paywall around its digital offering, abandoning the once unshakeable orthodoxy that internet users will not pay for news.
Struggling with an evaporation of advertising and a downward drift in street corner sales, the NYT - motto: "All the news that's fit to print" - intends to introduce a "metered" model at the beginning of 2011. Readers will be required to pay when they have exceeded a set number of its online articles per month.
The Times to Charge for Frequent Access to Its Web Site
Taking a step that has tempted and terrified much of the newspaper industry, The New York Times announced on Wednesday that it would charge some frequent readers for access to its Web site -- news that drew ample reaction from media analysts and consumers, ranging from enthusiastic to withering.
Starting in January 2011, a visitor to NYTimes.com will be allowed to view a certain number of articles free each month; to read more, the reader must pay a flat fee for unlimited access. Subscribers to the print newspaper, even those who subscribe only to the Sunday paper, will receive full access to the site without any additional charge.
The New York Times announces a plan to charge readers for online content starting in 2011
The New York Times Co., following the lead of rival Rupert Murdoch, said Wednesday that the newspaper will start charging visitors to its popular Web site at the beginning of 2011.
The Times Co. offered few details of the proposal other than that it will be a metered plan, meaning viewers will be allowed to look at a number of articles free each month before having to pay to see more. It is a model the Financial Times has employed since 2007 and one that appears to be gaining traction in the industry.